Thursday, September 10, 2009

Suuper excited about progressive parking plan adopted by City of Santa Monica

I didn't realize I was listening to the equivalent of a revolution in parking pricing when I tuned into KCRW on Monday night.

On Tuesday night, the city council for the City of Santa Monica voted 6 to 1 to approve what amounts to a Shoupistic approach to parking pricing in its downtown parking garages. The biggest change: Free parking in the garages will be available for just one hour, not to penalize visitors but rather to deter downtown employees from moving their cars every two hours to get "free" parking.

At the bus stop in downtown Santa Monica yesterday, a Valley-based filmmaker named Juan Fernando (his real first two names) confirmed that this really happens. Furthermore, he also added that the employee shuffle creates congestion and is a huge hassle because it takes more time than necessary to enter and exit the garage.

Fair enough.

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